Retail

In the last ten years, the retail business has undergone a remarkable transition.

Gaining wide reach

An internet store can reach multiple regions, transcending geographic barriers and increasing its consumer base. This can be done by designing the platform to accommodate many currencies and geographical locations, as well as centralised or decentralised inventory management and shipping. A distributed service stack based architecture with payment methods, shipment methods, taxing, etc. adjustable for each supported countries, bearing in mind compliance aspects to be taken care of for that particular geography, would be the optimal approach for such an implementation.

Personalization

Personalized Shopping Experiences Is A Must Do Strategy For Online Selling.

Multi-Channel Marketing

Customer Life Cycle Management By Adding Them To Nurturing Campaigns And Having Constant Touch Points With Your Customer Is The Key Focus Here.

Multi-Region Reach

An Online Store Can Have A Multi-Region Reach, Surpassing Geographical Boundaries And Broadening Customer Reach.

Automating touch points

Conversational bots are frequently used in mobile apps, particularly for voice-based product search, order placement, and chatbots that can look up products in stores, track orders, provide more information about them, and other similar tasks. With a plug-and-use paradigm where the processing is done at their end, there are many AI conversational bot engines that can simply integrate with eCommerce systems, drastically cutting integration times and overall maintenance costs.

On the other side, it allows customers a quicker turnaround time and convenient access to information nearby. Popular bots in this area include MobileMonkey, Freshchat, Revechat, and Google’s DialogFlow.

AR and VR

One of the trends in the development of E-commerce is the use of augmented reality and virtual reality to improve the shopping experience for customers and engage them better. Many eCommerce businesses, particularly in the home, landscaping, and automobile industries, are setting up virtual showrooms so that clients can browse products without leaving their homes and without having to go to a physical store.

Real-time simulators have been implemented by fashion businesses so that shoppers can try on garments and jewellery before making a purchase. Brands continue to work on recreating the in-store experience, which is still developing in terms of adoption. Future applications of these technologies could include AR E-commerce ads, product demonstrations, and numerous others.